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Tolo TV (Persian تلویزیون طلوع, lit. “Sunrise”) is the name of an Afghan television station. The station broadcasts national news and entertainment programs. The owner is the Mohseni family. Saad Mohseni and his three siblings are all Australian entrepreneurs with roots in Afghanistan. Tolo TV was launched in October 2004 as Afghanistan’s first commercial television station and is now the leading Afghan private television channel.

This was last confirmed by an independent study. Tolo TV has a 45% market share in Afghanistan, followed by Ariana Television with 18%.

Tolo TV was started in 2004 with some hardware support from USAID. Since then, no other form of assistance has been provided. Tolo TV has broadcast the complete TV production of its sister company Kaboora [3], which provides the content for all channels within the transmitter family. Launched in July 2010, the 24-hour news channel Tolonews [4] delivers all news and political programs.

TV Tolo has meanwhile produced some internationally known formats. For example, the sixth season of Afghan Star (similar to “Deutschland sucht den Superstar”) is broadcasting and has been causing a tremendous response within the country since its launch six years ago. The vote is made exclusively via SMS. Since almost every second Afghan has a cell phone with prepaid function, thousands of Afghans participate in the polls, according to the company.

In addition, TV Tolo produces since 2007, the TV series Rāẓhāye Īn Ḫāna (راز های این خانه, lit. “Secrets of this House”). It airs weekly and was the first and only series produced in Afghanistan. She was awarded a special prize at the Sundance Festival in 2009. Meanwhile, Tolo has produced and aired more series such as Eagle 4 (an Afghan series about a police detail shot in documentary style) and beset Khomush in Afghanistan. With the Show Deal or No Deal, a first international game show format has arrived in Afghanistan.

With the worldwide exclusive broadcast of the concert of the Afghan pop star Farhad Darya in Mazar e-Sharif as part of the TV Tolo Eid program on 17 November 2010, a pure women’s concert was produced in Afghanistan for the first time. According to organizers, 18,000 women and girls came to the pop concert and danced wildly in front of the huge concert stage flown in from Germany.

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